Cross-cultural (intercultural) leadership & international management training

  • Cross-cultural training

Cross-cultural (intercultural) leadership & international management training

  • Group Size: 1 to 20 people
  • Length: 1-2 days
  • Level: As required
  • Price for group: 4000 CHF/day plus 50 CHF/person*
  • Price for individual (private course): 3000 CHF/day*

This is an intense PRACTICAL training workshop for international managers.  It’s designed to provide awareness of business structural and cultural differences affecting the management of people, functions, or businesses across different countries or regions.  (Content is tailored to the specific intercultural leadership and cross-border situation.)

We start by discussing culture’s affects on business results.  We explore cases where culture differences caused huge problems, and where differences created fantastic successes.  Using action-oriented human graphs, attendees identify some of their own cultural values, and differences.  We apply European Market Link’s Cultural Insight Framework to relate cultural values to different management and communication indicators and practices.  These differences often lead to varying employee expectations, causing conflict and confusion.  While we cover general leadership styles and tips by region, we warn against stereotyping.  Rather, we focus on the range of possible styles provided in our Cultural Insight Framework and their potential impact on business.  Leaders learn to recognize their own style, and those of others, while gaining awareness of culture’s impact on business decisions.  Then, we discuss simple, but effective, tools to overcome and leverage cross-border variations.

This workshop brings together international and cultural leadership research, case studies, and the trainer’s 20+ years of international management experience.  It provides a critical framework for diagnosing new business situations and cultures, and best practices for managing people and businesses.  Workshop attendees emerge with a framework to recognize, appreciate, and benefit from cultural differences.


Who should attend this cross-cultural (intercultural) leadership training workshop:

International managers, strategic leaders, team leaders with employees or businesses across borders.  This course is also recommended for international board members and human resources.


Possible cross-cultural (intercultural) training workshop topics:

The exact agenda is based on your group’s size, experience, geographic, and business needs.  Here is a sample agenda:

  • Your needs and goals, and the agenda review.
  • Defining “international culture” and it’s origin.
  • The brain’s natural reaction to similarities and differences.
  • Culture’s impact on business — case studies of culture differences helping and hurting business.
  • Culture Insight Framework, which includes key business values, practices and the indicators of those values.
  • Compare your culture and your country’s culture to others.
  • Focus on business practices — first impressions, communication styles, management style, giving and receiving direction, planning, meetings, decision making and more.
  • Overcoming and benefiting from differences.
  • Useful generalizations and tips for key countries or regions (without stereotyping).  This section can is tailored to the business focus.
  • Problems and solutions, including best practices for international managers and teams.

Contact European Market Link to discuss your specific needs.


What makes this cross-cultural (intercultural) workshop different:

  • The course is high-energy, action-oriented.  Attendees learn with real examples and by doing.
  • Designed specifically for international technical, industrial, and business leaders.
  • The trainer has over 20 years of international business, plus a masters in cross-cultural communications.
  • Courses provided in an easy-to-understand native neutral English accent. (More about your trainer.)

Course participants leave the workshop feeling more confident and excited to work internationally.


* Price includes workshop facilitation at your facility, course booklet and training materials.  VAT, travel, and refreshments are not included (and may not be applicable).

Cross-cultural (intercultural) training is available in English and throughout western Switzerland, including Geneva, Lausanne, Vevey, Montreux, Sion, Fribourg, Thun, Bern, Biel, Zurich, Basel and surrounding areas.




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Cross-cultural leadership training

Cross-cultural leadership


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