EML launches Presentation Training Switzerland

Presentation training seminars, courses, workshops & coahcing

Presentation Training Switzerland is a new brand and website launched by European Market Link Sàrl.

We’re moving our current presentation & public speaking training courses, plus, we’re adding new products. For example, we’re also offering keynote speaking and strategic event support.

These training courses are designed for technical, business, sales and technical presenters.  Corporate groups, individuals and executives learn to create key messages from ideas or data, AND to build confidence, clarity and charisma.

Training courses are designed specifically for each client… their presenting needs and their business situation. As presenting requires more than just strategy and theory, our training is action- and practice-oriented, with video feedback for self-discovery.

Presentation training courses are based on extensive research and facilitated by Kimberly VanLandingham, who brings theory into the real world through a lifetime of experiences.

To learn more, check-out our new Presentation Training Switzerland website at www.PresentationTrainingSwitzerland.ch .

Optimism for Europe — US export target

Article by Kimberly VanLandingham, published January 12, 2015.

6 Reasons to consider Europe as a target for US export.

US economists continue to condemn Europe, but there is also a positive side.  Here are 6 reasons for B2B companies to look toward Europe as a place to expand exports:

1.  The European Union is still the largest single market place in the world.

Based on 2013 nominal GDP, as 2014 is not yet available (Reference the World Bank), the European Union (EU) is the largest economy in the world.  Europe is a collection of countries with various languages and cultures, but the EU has pulled these countries together into a union, a single large marketplace, designed to enhance trade.  The EU was created to enable the free movement of people and goods, align regulations and reduce corruption.  This is an ongoing process and there are still some exceptions, but in most cases when a product complies with the EU regulations and may legally sell in one EU country, it can also be sold throughout the EU. (See EU legislation summaries for details.)

2.  Prices are typically higher.

Those traveling between the US and Europe will notice that many items are simply more expensive in Europe.  Whether you’re buying gasoline or CLIF bars, you’ll pay about 2X the price in Europe. (Reference the US Energy Administration Information for gas prices.)  Although some of the price difference is due to different tax levels, not all.  Currency of course affects pricing and profitability, but generally western Europe labor, admin and energy costs are higher than US costs, making Europe a higher priced market.  B2B prices for globally sourced materials often float with global exchange rates.  Based on our experience, B2B prices tend to be atleast 10% higher in Western Europe versus the US, excluding taxes and currency.

3.  The Euro is at a 9-year low versus the dollar.

If you want to make an investment in Europe, keep your eye on the exchange rate.  This could be a good time to buy property or transfer dollars to establish a legal entity.  Note that current exchange rates are still well-off the 2001 low of 0.82 US dollar to the euro. (Reference historical exchange rates.)

Further, governments are interested in anything that will increase employment, so now is the time to negotiate a tax break along with your investment.

4.  Relationships that last. 

Business relationships last longer in Europe.  Instead of speed-dating suppliers, European companies tend to choose their suppliers for long-term relationships.  The buying cycle may be a bit longer, but once you’ve proven your credibility and your product’s worth, your competitors are unlikely to take business by simply lowering the price.  Note:  Don’t bother trying to take business from a strong European competitor simply by giving a little lower price.  Make sure that you have real value or innovation to offer.

5.  The game is played on the table, rather than under it.

The EU was designed to reduce or eliminate corruption.  According to Transparency International, Switzerland, Norway and much of the northern EU have a higher perception versus corruption than the US.  As mentioned above, the EU makes the rules clear and the EU countries are playing by those rules.

6.  You can’t paint Europe with one brush

Europe is a wonderfully diverse sea of colorful countries, languages, cultures and economies.  Europe GDP, nor this article, fully describe so many different markets.  The economy, prices, costs, value for quality, business relationships structure and corruption vary drastically across Europe.  Only delving into each market and the ebbs and flows enables you to see the opportunities as they rise and fall.  There is still growth in some industries and in some countries.  Further, not all products rely on growth as the key business driver.  While economic indicators may be falling, opportunities for many products are rising.


Kimberly VanLandingham is a guru in international market development for B2B companies, specializing in US/Europe.  She started European Market Link SARL after 20+ years with DuPont Company in functional, regional, global and corporate management.  American born and educated, Kimberly has been living in Europe for the last 14 years, where she leads market development projects and speaks on B2B regional development, cross culture and international business communications.

EML in the press again!

GLI — Greater Louisville Inc. highlights comments from Kimberly VanLandingham, president of European Market Link, on November 6, 2013 for October export trade event.  For full article see http://www.greaterlouisville.com/NeedToKnow/default.aspx?id=9287&blogid=7771

Export issues & strategies event

GLI Export Seminar Highlights Business Opportunities

GLI and the World Trade Center of Kentucky recently hosted Consul General Graham Paul of France and Consul General Dr. Christian Brecht of Germany so they could provide some background on the benefits and barriers to doing business with their respective countries, as well as other countries in the European Union (EU).  Both painted a very big and bright future for those who wish to operate with and in the EU, noting that France and Germany together represent one third of the European market.  Germany has the 4th largest economy in the world and France comes in 5th.

Both speakers took some time to stress the need for approval of the pending Transatlantic Trade and Investment Partnership (TTIP), as it will create growth and jobs on both sides of the Atlantic.  The TTIP will establish common standards and improved business opportunities that can help create stronger competition for China and all of Asia. Click here for more information on how TTIP impacts Kentucky.

Paul, who along with Brecht is headquartered in Chicago, quickly focused on France’s productive and educated talent pool.  According to current studies, 80% of French people are happy to go to work, and France is 4th in the EU in terms of productivity.  More than 40% of the French workforce are college graduates.  France is considered to be the gateway to doing business in the EU largely because of its focus on innovation, which is the number one priority, and is organized around 71 innovation clusters.  Developed through a strong university system and enterprise channels, these innovation clusters have helped to develop more than 5,000 new businesses.  Currently, 20 Kentucky companies representing more than 7,500 employees are doing business in France.

Brecht highlighted Germany’s current Business Climate Index, which shows improvement in all sectors, including a highly productive workforce (ranked 6th in the world), first class infrastructure which offers rapid transit to all of Europe, and a secure investment environment featuring an easy legal framework and strong intellectual property protection. Currently, 58 German enterprises are operating in Kentucky, representing 8,500 employees.  In addition, Kentucky has a Business Trade and Investment office located in Hamburg, Germany.

Kimberly VanLandingham, founder and president of European Market Link, a market development consultant for businesses operating in Europe, provided a look at some of the “dos and don’ts” of working in the EU.  She pointed out the importance of moving to a new market with a strength, rather than starting in a new market with a new product. VanLandingham stressed that Americans have to adapt to a new way of thinking because the EU is more about people and the affects that a project will have on them, and the US focuses on strategy and how to get things done.  She also drilled down so far as to offer tips on how to e-mail a potential colleague in Germany, and how to handle a business lunch with the French.  For example, Germany is much more formal than the US, and expects an email to look much more like a business letter complete with greetings and salutations; quick, one sentence emails are considered rude.  Also, Germans expect visitors to arrive at least 15 minutes prior to a meeting time and go strictly by an agenda.  You should plan on a business lunch with the French to be treated as a social, relationship-building event, and last two to three hours. The French choose to savor each course and you will be asked whether you prefer red or white; wine is a way of life, and the French take it very seriously.

>>Interested in going global?  To learn how GLI can support your exporting efforts, contact Michael Iacovazzi-Pau at miacovazzi.pau@greaterlouisville.com or 502.625.0070.

Business First Article — German & French Consuls General and European Market Link Agree

Business First reporter, Kevin Eigelbach reviews Louisville event where German & French Consuls General join European Market Link to discuss export opportunities, issues and strategies.  View original article:  http://www.bizjournals.com/louisville/blog/2013/10/doing-business-in-germany-arrive-15.html


Oct 22, 2013, 2:19pm EDT

Doing a deal in Germany? Arrive 15 minutes early … and more tips on doing business in Europe

Kimberly VanLandingham shared tips Tuesday for businesses trying to export to and do business in Europe.

View Slideshow
Kevin Eigelbach | Business First

Kimberly VanLandingham shared tips Tuesday for businesses trying to export to and do business in Europe.

Reporter-Business First
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Kimberly VanLandingham told a story this morning at a breakfast roundtable discussion on export strategies in Europe that illustrated the differences between American and German business cultures.

Suppose an American schedules a business meeting with a firm in Germany. The day before the meeting, the American sends an email asking if the meeting can be delayed for an hour.

The American sends a one-line email without a salutation. The German firm agrees to the time change, but sends the agreement in a very formal email complete with a salutation and with best wishes.

In most European countries, it’s considered rude to send business emails without a salutation and other formalities, she said. And it’s never OK to reply with a one word “OK” or “yeah,” as we do here.

To continue the illustration, suppose the American shows up right on time for the meeting. He’s already blown the deal because in Germany, it’s customary to arrive 10 to 15 minutes early so pleasantries can be exchanged before the actual meeting begins.

Germans value order and diligent implementation, she said. And they are not afraid to tell you when you have messed up, she added.

VanLandingham spoke at a roundtable sponsored by several local groups, including the World Affairs Council of Kentucky and Southern Indiana, the World Trade Center of Kentucky, Greater Louisville Inc., the metro chamber of commerce and the law offices ofBingham Greenebaum Doll LLP, which provided the meeting place on the top floor of the National City Tower.

Other speakers included Christian Brecht, consul general of Germany in Chicago, andGraham Paul, consul general of France in Chicago. Each of them did his best to sell the attendees on doing business with their countries, and each also asked them to support the Transatlantic Trade and Investment Partnership being negotiated between the United States and the European Union.

Paul agreed with VanLandinham’s observation that in France, unless otherwise agreed, business isn’t discussed at lunch. Lunches are long and provide an opportunity for businesspeople to get to know one another, he said.

“And don’t mix your wine with Coke,” he joked.


Business First Previews Export Strategies Presentation

Kevin Eigelbach published this article on October 14, 2013 in the Business First with the key note speaker from European Market Link President, Kimberly VanLandingham.  View original article:  http://www.bizjournals.com/louisville/news/2013/10/14/your-business-no-matter-how-small.html?page=all

Reporter-Business First
Oct 14, 2013, 11:28am EDT

Want to do business in Europe? Here’s someone who knows how

Kimberly VanLandingham

Kimberly VanLandingham

 It doesn’t matter how small your business is, there are opportunities for exporting to Europe, said Kimberly VanLandingham, president of European Market Link Inc., an international business consulting firm.

VanLandingham is scheduled to be one of the participants in an upcoming breakfast roundtable discussion on export strategies and business opportunities in Europe. The event will be held Oct. 22 at the offices of Bingham Greenebaum Doll LLP, 101 S. Fifth St.

The roundtable is sponsored by several local groups, including the World Affairs Council of Kentucky and Southern Indiana, the World Trade Center of Kentucky and the University of Louisville.

The formation of the European Union has opened many opportunities for businesses, VanLandingham said in an interview, because companies no longer have to study and deal with a different set of regulations for each country.

“Now, they are really aligning on regulations. There is a lot more oversight and a lot less corruption,” she said. “Now, once you get into Germany or France, essentially you’ve joined all 28 countries.”

However, it’s not as easy as it might sound at first.

“European competitors are strong,” she added. “You can’t assume you can waltz in and take business from them. It’s really important to understand what your strengths are as a company, what the local competitors’ needs are, and what the gaps are in the market.”

She plans to talk about these things at the breakfast, she said, as well as how American companies can “cluster” countries together, based on language and culture, to be more efficient.

Born in Ohio and raised in West Virginia, VanLandingham worked for E. I. du Pont de Nemours and Co. for 14 years in the United States and 10 years in Europe before starting her own business.

The other speakers at the roundtable are scheduled to be Christian Brecht, consul general of Germany in Chicago; and Graham Paul, consul general of France in Chicago.

Europe Export Strategies Event

The Consul General of France, Graham Paul; the Consul General of Germany, Christian Brecht; and our very own President of European Market Link, Kimberly VanLandingham; will be coming together for an event and presentation to celebrate the 50 year anniversary of the Elysee Treaty.  The Elysee Treat is a friendship treaty between the countries.  The Event is free and will be held at the Greater Louisville Inc offices on October 22, 2013. The Consuls will discuss their countries and opportunities.  European Market Link will be covering growth strategies for Europe, with a focus on France and Germany.   Register Here

Opportunities and strategies for growth in Europe, France and Germany

European American Chamber of Commerce highlights European Market Link as a great resource!

European American Chamber of Commerce helping US and E.U. business

President's Aug Message European American Chamber of Commerce

In it’s August 2013 newsletter, the European American Chamber of Commerce (EACC) Board President, Brian Foster, highlights European Market Link as a “valuable resource” for helping US companies expand into Europe.


European Market Link, Inc., a U.S. Company, and European Market Link Sàrl, a Swiss Comapany, were formed by Kimberly VanLandingham, an American who resides in Switzerland.  European Market Link’s team of 18 local ‘feet on the ground’ throughout Europe, provides local language market research, performs partner searches, creates locally appropriate strategies, and even offers flexible contract sales to US companies wishing to expand in Europe.  Open enrollment cross-culture training courses and team building further supports clients.

European Market Link Inc. is joined by European Market Link SARL, a limited company in Switzerland!

European Market Link market development training and consulting for US companies in EuropeEuropean Market Link SARL was officially added to the Registre du Commerce du Bas-Valais as a limited company, January 16, 2013.


European Market Link SARL was registered in the canton of Valais, where the Swiss, French and Italian borders meet.  While European Market Link Inc., a U.S. c-corporation, is still available to work with U.S. clients uncomfortable working with European companies; European Market Link SARL is now be available to more efficiently work with U.S. and other English-speaking clients already comfortable or located in Europe.  European Market Link chose Switzerland for it’s central location, tax regime, and ethical work practices. Switzerland is also an EFTA (European Free Trade Association) founder and member, which provides many of the benefits of EU (European Union) membership including trade agreements, yet avoids many of the issues.  We look forward to working with you through this new legal entity.

New 2013 dates for Geneva, Chamonix & Cincinnati presentation, culture & international distributor training courses.

European Market Link offers regional market development consulting and training for English speaking companies wishing to enter or expand their business in Europe.


European Market Link offers 2 new courses for English-speakers in GenevaChamonix and Cincinnati.


As we are market development experts; our training courses are designed to help new and advancing employees, market development professionals, and those dealing with international teams and clients.  All courses are in English and leverage our key competencies in regional market development, communication skills, and international culture training. Courses address real business situations, use actual examples and are taught by those with international business experience. Small classes with working sessions are used to apply skills and build understanding.


  • International Public Speaking and Presentations for Business (2-Day Seminar & Workshop)

This workshop takes your professional communication skills to a new level.  We help you design your presentation for your audience, practice business presentation skills and overcome your fears.   Workshop is limited to 6 participants, with several presentation practice sessions including video feedback.  Available as open enrollment or custom course.  Ideal for new, technical or advancing professionals, who wishes to improve their business communication skills and perception in at work.   Read  more…

  • International Cross Culture Training for Business (1-Day Seminar & Workshop)

Stop making those culture mistakes and start building better relationships with your international teams and clients.  This workshop opens your eyes to those critical business culture dos and don’ts.  More importantly, we show you how to diagnose a new culture to replace culture tip memorization with real cultural insight.  Critical for those working with international teams or customers.   Read more…

  •  Cross Culture Team Building (customized for your needs)

Whether you need a team meeting add-on OR a day of training for a new international team, we can help.  We offer workshops and seminars that make teams laugh while helping them to see each other in a whole new insight.  Read more…

  •  Custom

We are also available for custom training and presentations.  Give us a call!  Read more…


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Special Offer — Free Weekend in Chamonix!

Stay the weekend in Chamonix for free when you attend our Presentation, Writing and Other Business Communication 2-Day Training Seminar on September 27-28 and stay two nights in the seminar accommodations!

Chamonix presentation training seminar luxury chalet meeting venue - extendable tableView from Chamonix business training seminar location


This unique business communication training seminar starts by creating a platform for good business communication then reinforces and builds on this platform by applying it to presentation skills, business writing, leading meetings, and office politics.  Seminars are limited to 6 or less participants.  Presentation skills are practiced several times with video feedback.  Designed for new or remote employee or those advancing in their careers.  Course is provided in English and includes instructor, video, facilities, all training materials, lunch, mid morning and afternoon snacks, coffee and tea throughout the day for 975 CHF.  Read more..

Our training facility and proposal for your accommodations includes:

Chamonix presentation seminar and workshop chalet bed- Fantastic views of the mountains
-  Large shared dining area and living area, terrace, jacuzzi and outdoor games
-  Walking distance to lake, climbing area, various cafes, restaurants and pubs
-  Also close to activities like parapenting, rafting, climbing, walking, and hiking
Read more… 

Those staying in the chalet will receive a lovely continental breakfast.  A double room is 155 Euros per night for Wednesday and Thursday night.  You can keep your room Friday and Saturday night (and invite a friend to share your room), on a fully self-catered basis for no extra cost.

As the course is limited to 6 people, reserve your space now by contacting us at info@europeanmarketlink.com!