Cross-cultural training & intercultural communication for business – PUBLIC COURSE in ENGLISH

  • Cross-cultural training,
  • Open-enrollment group courses

Cross-cultural training & intercultural communication for business – PUBLIC COURSE in ENGLISH

  • Group Size: up to 10 people
  • Length: 1.5 days
  • Open-enrollment price: 850 CHF/person (750 CHF early booking)
  • Next Course: July 9-10, 2020

Are you leading an international team?  Or, are you buying, selling or marketing across borders?  Or, are you hoping for a promotion from a domestic job to a European or global leadership role?  If so, this workshop is designed for you.

You’ll need additional knowledge, strategies and skills to excel in these roles.  This course provides a framework to understand international business differences, interpret behaviors, and adjust for the desired business results.  You’ll learn to avoid frustration and benefit from international differences.

It’s a practical workshop, without silly games or long, boring lectures.  After short concept explanations and business examples, then you’ll apply these powerful tools to real business situations.

This course is provided in English.


Cross-cultural training & intercultural communication topics:


  • Introductions and goals
  • Culture’s effect on international business — Successes and failures
  • Our programming – The human brain and our cultural programming
  • Cultural Insight Framework – Business cultural “values,” indicators of those values, and the corresponding business practices
  • International communication – Communication and negotiation styles, indicators, and conflict resolution
  • Business practices – Management styles, teams, meetings, planning and more
  • Best practices – You’ll learn which practices tear teams apart, and which best practices bring virtual and remote teams together
  • Regions and countries – Using creative business situations, you’ll explore cultures and specific tips (tailored to the attendees’ needs)
  • Intercultural communication – Strategies to align communication and reach agreement.
  • We’ll close with culture tips and further sources of information
  • IMPORTANT – There is a special lunch planned for Thursday, where you learn restaurant etiquette for China.

Note:  Topics are integrated and action-oriented using videos, case studies and workshops that relate to real business situations.


What makes this cross-cultural training & intercultural communication course different:

  • No silly games or long boring lectures
  • We go beyond etiquette.  This workshop enables business problem solving, grow and international leadership.
  • It’s the REAL WORLD. You’ll learn from case studies and by solving real business problems.
  • Content is based on corporate experience and research from several disciplines including cross-cultural and intercultural communication, neurology, psychology, anthropology, business/teams research, and leadership.


Who should attend this training workshop:

This course is designed for leaders or professionals, who work internationally.  This includes international buyers, sellers, managers, human resources, strategy leaders, and expats.  This course is not designed for expat families or spouses as we focus on business communications and practices.  For corporate groups or international teams, Contact Us or see Cross-Cultural Training and Team-Building.


Price and dates for this 1.5 day Cross-Cultural Training and Intercultural Communication for Business (open-enrollment course in English): 

Prices includes the training facility, facilitation, course training booklet, and workshop materials.  You’ll also enjoy lovely coffee breaks with coissants, fruit and Swiss chocolates through the course.  Prices also include a special lunch on Thursday at an Asian restaurant, where you’ll learn restaurant manners from China and other Asian countries.  Dinner and local accommodations are not included.

Reserve early to receive a discount and ensure your place on the course.  (Only 10 places available for each date)

Training location for courses

July 9-10, 2020 — Thursday, 9:30 to 17:30, Friday, 8:30-12:30, 850 CHF (750 CHF/person when booked by May 29, 2020

November 19-20, 2020 — Thursday, 9:30 to 17:30, Friday, 8:30-12:30, 850 CHF (750 CHF/person when booked by October 5, 2020)

January 14-15, 2021 — Thursday, 9:30 to 17:30, Friday, 8:30-12:30, 890 CHF (790 CHF/person when booked by November 6, 2020)

March 9-10, 2021 — Thursday, 9:30 to 17:30, Friday, 8:30-12:30, 890 CHF (790 CHF/person when booked by January 29, 2021)

July 1-2, 2021 — Thursday, 9:30 to 17:30, Friday, 8:30-12:30, 890 CHF (790 CHF/person when booked by May 28, 2021)

Contact us to check availability and reserve your space, or to discuss your specific needs.

Presentation trainer & coach, who focuses on technical, business, sales and international presenters.


Your instructor: Kimberly VanLandingham, CEO, MACCC, BSEE

  • CEO of European Market Link SARL, international business consultant, trainer, and speaker
  • Masters in cross-cultural communication (MACCC), BS in engineering (BSEE)
  • Over 20 years of corporate and international management experience with DuPont (Global Business Manager, EMEA Regional Manager, Corporate Growth Manager, and more.)
  • Numerous successes as an international business consultant
  • Keynote speaker on exporting and market development at the European American Chamber of Commerce, the World Trade Center, universities, and multinationals
  • SIETAR Switzerland board member (SIETAR is the Society of Intercultural Educators, Trainers and Researchers)
  • Easy-to understand native English speaker
  • Linkedin profile for Kimberly VanLandingham


Location (just 3 minutes walk from Martigny train station):

This training workshop will be held at —

Cross-cultural training in Switzerland

European Market Link Sàrl
Rue du Léman, 14
CH-1920 Martigny, Switzerland

Martigny is a main stop for the regional trains, and our training center is just 3 minutes walk from the the train station and the town center.  It’s also close to the motorway, with parking and several hotels within 5 minutes walk.

Martigny sits at the intersection of 3 valleys, lined with vineyards, and views of rugged mountain peaks.  Known as “Ville d’art et de culture,” you’ll find sculptures throughout the town, taste local wines, and enjoy creative cuisine.

Presentation training course in Martigny, Switzerland

European Market Link SARL – Training Facility

Here are helpful transportation links:


Course reservation:

  1.  Contact us to check availability, ask questions, and tell us your preferred payment method.
  2. Pay 30% deposit to reserve your space.  (You also receive a welcome email with course information and maps.)
  3. Final payment is due 1 week prior to the course.


NOTHING TO LOSE – FLEXIBLE CHANGE POLICY – Due to the current situation, there are no penalties for changes to a later course, a virtual course, or another EML course.

Contact European Market Link below to discuss your specific cross-cultural training needs. or +41 22 548 03 65

Contact us
Cross-cultural & intercultural training for business

Cross-cultural & intercultural training for business


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