Kevin Eigelbach published this article on October 14, 2013 in the Business First with the key note speaker from European Market Link President, Kimberly VanLandingham. View original article: http://www.bizjournals.com/louisville/news/2013/10/14/your-business-no-matter-how-small.html?page=all
- Kevin Eigelbach
- Reporter-Business First
Want to do business in Europe? Here’s someone who knows how
VanLandingham is scheduled to be one of the participants in an upcoming breakfast roundtable discussion on export strategies and business opportunities in Europe. The event will be held Oct. 22 at the offices of Bingham Greenebaum Doll LLP, 101 S. Fifth St.
The roundtable is sponsored by several local groups, including the World Affairs Council of Kentucky and Southern Indiana, the World Trade Center of Kentucky and the University of Louisville.
The formation of the European Union has opened many opportunities for businesses, VanLandingham said in an interview, because companies no longer have to study and deal with a different set of regulations for each country.
“Now, they are really aligning on regulations. There is a lot more oversight and a lot less corruption,” she said. “Now, once you get into Germany or France, essentially you’ve joined all 28 countries.”
However, it’s not as easy as it might sound at first.
“European competitors are strong,” she added. “You can’t assume you can waltz in and take business from them. It’s really important to understand what your strengths are as a company, what the local competitors’ needs are, and what the gaps are in the market.”
She plans to talk about these things at the breakfast, she said, as well as how American companies can “cluster” countries together, based on language and culture, to be more efficient.
Born in Ohio and raised in West Virginia, VanLandingham worked for E. I. du Pont de Nemours and Co. for 14 years in the United States and 10 years in Europe before starting her own business.